Build Better Group Sales with GroupTools

  • February 20, 2020
  • 0

Groups are key in the travel and tourism marketplace and as such, group bookings need to be an active part of your sales strategy. The traditional model for group sales is fraught with disconnection that leads to less than ideal conversion rates. Group leaders function as the primary recruiters, promoters, and interest generators for group sales yet, current systems are not offering tools for group leaders to easily and effectively convert their groups. 

Simplify Your Group Sales Process 

We built GroupTools as a solution for this all too common problem. Wave goodbye to unconnected, outdated methods for organizing group trips and events and say “Hello!” to group planning re-imagined! GroupTools makes it simple for your leaders to promote their groups, collect payments, and more, all while giving you control over your branding and insight into your group customer journey. 

Control Your Brand

The process starts with you creating a package for your Group Leader. Our flexible creation format makes it easy to include your branded images and marketing descriptions on each part of the package, ensuring that the event presented meets your brand standards. Features for handling multiple offers, seat locations, and prices on each package allow you to offer bundles, upsells, and added value options to each group. Once your package is complete, it’s a simple process to transfer it to your Group Leader.

Engage Groups and Provide Value

Once the transfer is complete, your Group Leader can add their personal touches to the package, organize additional features such as transportation to and from your venue, add surveys and forms for their group to complete, send custom invitations, and share event links across their social channels. Not only does this simple suite of tools provide added value for your group leaders, it also provides engagement points for all your group buyers.

Solve the Multiple Payment Problem

Now that all the details have been confirmed and invitations have been sent, the group leader can focus on collecting payments. Once the most awkward and arduous step in the process, GroupTools has simplified this process as well. We offer trusted 3rd party payment providers and secure payment gateway support through WePay and Stripe, as well as alternate payment method options and automatic payment reminders. As such, the financial flow of the event is handled seamlessly through our application. These features allow your group leader to easily manage the collection of individual payments reducing strain on your business.

Gain Valuable Group Insight

When you provide these tools to your Group Leaders, group conversion and engagement can be fast, simple, and successful, and you can watch this group journey unfold, in real-time, right from your GroupTools dashboard. For each Group Leader you’ve sent an event, you can stay informed on their activity level and frequency and keep an eye on attendance with up to the second tallies on how each group is pacing. Additionally, you can also see an overview of payment totals for each event. These key data points allow you to guide your Group Leader along the way and better control your inventory. 

We’d love to help you keep group-buying simple for your leaders and their attendees and increase your group sales. Getting started with GroupTools is easy. Implementation is effortless and in as little as an hour your group sales team will be ready to simplify your group sales process with GroupTools. Visit and complete the form to get started today.

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