Broadway Made Easy – Tips and Tricks to Book Your Group to See a Show!

  • August 19, 2019
  • Victoria Phillips
  • 0


Planning to see a Broadway Show but don’t know where to begin?

Our partner Broadway Inbound is here to help! GroupTools interviewed Broadway Inbound’s Director of Sales Allison French, who spoke to her team to offer some tips. We covered everything from which show to see to how to score the best tickets!


What’s the right show for your group?

There are a lot of show options, so think about if you want to see something brand new to Broadway, or an option that might have been around for longer and is considered a classic. And of course, what’s coming soon that should be on your radar for next season!

Brand new:
  • Ain’t too Proud-the Life and Times of the Temptations is an electrifying new musical that follows the journey of The Temptations’, you won’t be able to resist groovin’ in your seat along to the music.
  • For the adult night out, Hadestown, winner of 8 Tony Awards® this season, including for Best Musical has two mythical tales entwine to treat you to an evening unlike any night you’ve ever spent at the theater before. You'll go on a journey to the underworld and back with Orpheus and Eurydice, and Hades and Persephone. And with incredible music written by Anaïs Mitchell, you’ll want to go again and again to experience this ravishing show.
 Classic and exciting:
  •  If you recently watched the TV series “Fosse/Verdon” on FX, you’ll want to check out the brilliant dance choreography inspired by their work in Chicago.
  •  If your group is multi-generational, try taking them all to Come From Away which shares the remarkable true story of 7,000 stranded passengers and the small town in Newfoundland that welcome them. This musical is a favorite among so many groups for its’ inspiring messages of warmth, friendship, and trust.
Coming soon:
  • Jagged Little Pill is inspired by the Alanis Morissette album of the same name and brings a fresh story to the iconic songs.
  • Girl From the North Country re-imagines the music of Bob Dylan in a breathtaking and heartbreaking new show.

Want to order tickets like a Broadway Insider?

Here are a few tricks you can use to score great seats:

  • Group minimums can vary by show-generally between 10 to 20 tickets. Make sure to check the minimum for a group before buying, sometimes all it takes is you plus 9 friends to make up a group and access better rates and payment terms.
  • Always request the maximum number of tickets you could possibly use. You can always decrease the number prior to paying, but you may not be able to increase.
  • Many Broadway theaters are more intimate than you might expect, so select a seat that fits your budget.
  • While Orchestra and Front Mezzanine center are usually considered the best, sometimes sitting in the mezzanine can increase your chances of getting the show and date you want. The same goes for weeknight performances, which generally have better availability than weekends. Plus, some weeknight performances start a little earlier—just be sure to check the start time when you place a request.

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